Did you know Barry Callebaut was the world’s largest chocolate manufacturer? We didn’t either, but it has selected Quest Fore in Pittsburgh as its agency of record. The firm will handle all brand marketing, advertising, sales support and promotional initiatives for the chocolate maker throughout its North American markets.
Based in Zurich, Switzerland, and with U.S. headquarters in Chicago, the company features leading brands such as Cacao Barry, Callebaut and Van Leer. It manufactures cocoa and chocolate products for food manufacturers, global retailers, professional chefs and consumers.
Parveen Werner, Barry Callebaut’s marketing director, Americas, noted they’ve been working with the Quest Fore team over the past year. The company has also has chosen Quest Fore to promote its Chicago-based Chocolate Academy, a teaching and training center for pros who want to improve their working skills in chocolate.