BBDO New York has been named agency of record for the Starbucks brand. BBDO succeeds Wieden & Kennedy. The decision was made following a review.
"Already, we have seen an indication of the kind of fresh thinking, new energy and strong sense of partnership BBDO brings to the brand," said Terry Davenport, SVP and Chief Marketing Officer at Starbucks. "The recent Election Day coffee offer was BBDO’s idea and it helped generate enormous attention for the brand, drive traffic to our stores, and remind everyone that the connection between Starbucks and its customers is bigger than coffee."
Added David Lubars, Chairman and Chief Creative Officer, BBDO North America, "Starbucks is a soulful brand with great people. Our job is to make sure consumer perception matches the brand reality. Starbucks has amazing, extraordinary stories to tell. We can’t wait to help them achieve something historical."
BBDO’s first brand work is expected to debut next year.