Buy announced it has chosen BBDO New York as its advertising agency for the Best Buy brand. The selection of BBDO follows a multi-month-long review for the Best Buy brand account, which was previously handled internally.
BBDO's scope of work will include planning, strategy & execution and media and consumer connection planning. Estimated billings, as measured by media spending, will be 170 to 200 million. The firm will begin work immediately on internally-focused projects supporting Best Buy's brand position.
"We're psyched and humbled by Best Buy's confidence in us," said David Lubars, chairman and chief creative officer, BBDO North America. "We're looking forward to doing historical things together."
In addition, Best Buy will expand its relationship with Crispin, Porter + Bogusky beyond Geek Squad to partner on business development and in-store activation opportunities for the Best Buy brand.