BBDO New York and its HBO Voyeur campaign shot out of the gate at the Cannes International Advertising Festival, winning a Grand Prix in the "Promotion" category.
BBDO NY is hoping the momentum from this win and its successes in various award shows over the past few months will carry over throughout the week in Cannes. Last week, for example, the agency was presented more awards than any other, including three Best of Shows at the National ADDYs, sponsored by the AAF. This followed its selection as "Agency of the Year" at the Clios; recognition for being the most awarded individual agency at The One Show with six Golds plus Best of Show for Design; two Best of Show awards at the Obies for outdoor advertising; more awards including Television Campaign of the Year at the Association of Independent Commercial Producers (AICP) show; and the O’Toole Box for Best New Media Idea from the 4A’s, among other honors.
HBO "Voyeur" is a building-sized peep show that incorporated out-of-home, on-demand, interactive, mobile and print. The campaign not only reinforced HBO’s leadership in storytelling, but it also allowed their consumers to interact with the brand on a much deeper level. The HBO Voyeur campaign was honored with everything from the AICP "Next" award for Best New Media idea, Best of Show Design and four Gold Pencils at the One Show, Best of Show at the outdoor OBIE awards, and Gold Clios for "Best Integrated" and "Content and Contact," to a WEBBY award for digital excellence, Yellow Pencils for "Integrated" and "Broadcast Innovation" at the D&AD Show in the UK, and the O’Toole Box for "Best New Media" idea from the 4A’s.
Winners at Cannes will continue to be announced throughout the week.
