BBDO’s Phil Dusenberry passes


Phil Dusenberry, former Chairman and Chief Creative Officer of BBDO North America, died 12/29 after battling lung cancer at 71. He joined BBDO in 1962 as a junior copywriter and later helped create GE’s "We bring good things to life"; Visa’s "It’s everywhere you want to be" and Pepsi’s "The choice of a new generation." His work won numerous industry awards.

Dusenberry was named CCO of the NYC agency in 1986. In 1995 he was named Chairman of that office, and was named Chairman of the agency’s NA operations until his retirement in ’02.