Borrell, Beasley Team For SMB-Focused Crisis Marketing Webinars


As part of Beasley Media Group’s ongoing We Are All in This Together “Community of Caring” initiative, the radio station owner, eSports franchisee and podcast producer is teaming up with Borrell Associates to present five complimentary 30-minute webinars on Tuesday and Wednesday focused on crisis marketing for local businesses impacted by the current coronavirus situation.

Topics include valuable tips for communicating with customers & non-customers, how to craft creative, appropriate marketing messages, and common concerns and opportunities faced by local businesses.

While the session is open to all, it is “especially relevant” for local companies within the Beasley footprint, Borrell notes.

The webinar will be moderated by Beasley Media Group Chief Digital Officer Todd Handy and VP of Digital Sales Dan Frisbie. Local marketing experts Gordon Borrell, Jim Brown and Corey Elliott of Borrell Associates will provide guidance on how local businesses can thrive and make a difference in times of crisis.

For a complete list of session times and to register for a complimentary webinar, please visit Additional information is available on the registration site or can be requested via email at [email protected].