Dan Frisbie, a 17-year digital sales pro and founder of Frisbie Consulting LLC, has been selected as the new VP/Digital Sales for Beasley Media Group.
Frisbie flew in to his new role on Monday (11/20), and builds on his experience assisting clients with media/digital/mobile/video sales strategies and operations, including CRM implementation and process, forecasting and pipeline analysis, seller hiring and coaching, compensation and commission structures, product positioning and marketing, account penetration and analysis, and industry introductions.
Frisbie’s experience includes roles as EVP/Sales at Jun Group, where he led the company’s national media sales efforts, and 8 years as VP/Sales at iHeartRadio, as a New York-based VP of National Digital Sales. While there, the digital veteran helped in building the organization’s digital sales offering and solutions for advertisers.
Frisbie also held senior roles at Performics, Fathom Online, Looksmart and Spinway.
“We are thrilled to bring Dan on board to lead digital revenue growth at Beasley Media Group,” said Beasley Media Group EVP/Digital Steve Meyers, who Frisbie reports to. “Dan’s experience, enthusiasm and passion for digital, especially as it relates to the radio space, is a perfect complement for our goals to aggressively grow our digital presence and capabilities for our brands and our clients.”
Frisbie added, “I am a firm believer in the power of radio and the strong relationship that stations have with their local audiences. I look forward to advancing the company’s digital sales offering from a local, regional and national standpoint with a media company that is best positioned to succeed in this rapidly changing environment.”