Activities during regular business hours for Beasley Media Group employees are no longer exclusively for business purposes.
There’s one stipulation: Such behavior must demonstrate that the employee cares about the community, and involves some volunteer time at a local non-profit organization.
The “Day of Caring” events, which see Beasley employee teams select a community-focused organization for a group volunteer effort, are tied to the company’s just-launched “Community of Caring” public service initiative.
All 63 Beasley owned-and-operated radio stations will participate in the community giveback.
The initiative will include a rotating PSA series designed to shine a spotlight on important issues impacting the communities in which Beasley has stations.
Topics will range from the ongoing opioid epidemic and bullying, to racism and mental health awareness.
The public service announcements will also be supported via social media campaigns.
“As a company, we take all of these issues very seriously,” said Beasley CEO Caroline Beasley. “The rotating PSA and social media campaigns, combined with our Day of Caring events across all of our markets, underscores our company’s strong commitment to making a difference in the communities we serve.”