Residents of and visitors to tourist mecca Las Vegas will now have an opportunity to see Beasley radio broadcasters in action at a local downtown shopping attraction. Cox Communications (not Radio) is one of the partners in the endeavor.
The location is the Downtown Container Park. Beasley, Cox and D&C Entertainment will have a hand in a radio, broadcasting studio located right there with nearly 40 shops, restaurants and bars.
The facility is under construction and is expected to be completed later this year, in April.
“We envision bringing and supporting live events at the Downtown Container Park,” said Tom Humm. “Through our five radio stations, Beasley Media Group Las Vegas reaches over 1 million local residents weekly. There’s a terrific synergy between our audience, D&C Entertainment’s ideas and the size and popularity of Downtown Container Park. We’re confident that once completed, our radio broadcasting facility will be a major highlight to the downtown area. In radio, it’s all about the community. What better way to entertain and serve our community than through a visible, completely functioning radio studio in the Downtown Container Park. We can hardly wait for our first live broadcast in the Beasley Media/Cox Business Broadcasting Studio!”
Derrick R. Hill, vice president of Cox Business / Hospitality Network, said, “We’re very excited about the vitality and energy of this strategic partnership with Beasley Media that has resulted in the Cox Business Broadcasting Studio. This move puts us physically closer to the revitalization of Downtown Las Vegas and allows us to engage with our audiences in many new and exciting ways.”
“We’re extremely excited to welcome the Beasley Media/Cox Business Broadcasting Studio to the Park. Not only do we think they are going to be a great addition to our already unique business mix, it’s going to be a lot of fun to have them broadcasting live from the park,” said Doug McPhail, the Container Park’s director of retail operations. “When we look at potential tenants for the Container Park, we’re always dedicated to maintaining a diverse mix of businesses, and the Beasley Media/Cox Business Broadcasting Studio is a perfect fit.”
RBR+TVBR observation: Radio, which is delivered to consumers unseen via thin air, has always been a rather nebulous business. We have often thought that finding a way to bring it before the public more graphically might underscore the local entertainment value it brings.
In short, we think this is a great idea and wish all of the partners in it the best.