Looks like the neighbor on the dial, CBS Radio’s Alternative KXTE-FM (X 107.5) has won a format battle in Sin City: George Beasley’s GGB Las Vegas, LLC (managed by Beasley Broadcast Group) has flipped Alternative KVGS (107.9) to Variety Hits (70’s to today) “Bob FM.”
RBR-TVBR observation: It really wasn’t much of a format battle: In the latest PPMs, KXTE was #15 with a 2.7 AQH rating. KVGS was #18 with a 2.2. That’s not the big reason for the switch. The top three performers in the market are playing AC, Hot AC and Classic Rock—all of which Bob FM will feature. Beasley is just following the market—and the money.