Beasley makes changes to 96Krock, 99X in SW Florida


Beasley Broadcast Southwest Florida on 2/13 has changed the branding and on-air lineup of its heritage rocker, 96Krock WRXK-FM. Sister station, Alternative 99X WJBX-FM also announces shifts in its on-air personalities, some of whom are moving to 96Krock. Its new format is Heritage and New Rock. Chris Delozier, PD of 99X, also becomes PD of 96Krock, replacing Mark “Steele” Matthews.

The new lineup of “The New 96Krock…Talk That Rocks!”  
• Mornings:  6:00 am – 10:00 am – Bubba the Love Sponge
• Middays:  10:00 am – 2:00 pm – Zito & Garrett (formerly 99x mornings)
• Afternoons: 2:00 pm – 6:00 pm – Stan & Haney
• Evenings: 6:00 pm – 10:00 pm – Lex & Terry
• Nights: 10:00 pm – 1:00 am – Nick & Artie
• Overnights: 1:00 am – 6:00 am – John & Jeff

The new lineup of “99X…Southwest Florida’s Rock Station!”:   
• New and Heritage Rock on 99.3 FM
• Mornings: 6:00 am – 10:00 am – Music intensive mornings with DC
• Middays: 10:00 am – 2:00 pm – Roger Marley
• Afternoons: Kennedy moves from midday to afternoons 

“96Krock has always been the home for classic rock and entertaining talk in Southwest Florida” says VP Market Manager, Brad Beasley.  “In the early 90’s when Joe, Stan and Mark Haney did mornings, we saw that listener’s responded positively.  In the late 90’s – 2004 Howard Stern did mornings, creating a huge following.   Over time we have found Southwest Florida listeners really enjoy entertaining talk, so beginning Monday that’s what 96Krock will provide, and just up the dial, the exclusive home for all rock in Southwest Florida, 99X.”