Beasley’s Big Return: How WXTU ‘Came Home’


It was certainly a big day for Entercom Communications, which effectively traded a Country station in the nation’s ninth-largest market for the top-rated player, a longtime AC founded in 1963 for $28,500.

But, it was also a historic Thursday for Beasley Broadcast Group: That Country station, in the words of CEO Caroline Beasley, is “coming home.” In this exclusive interview with RBR+TVBR, she shares why this deal is another major achievement for the radio industry pure-play operator.

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