Beasley’s Miami cluster announced its Power 96 WPOW-FM is now multicasting unique programming on its sister station, 96 Dash 2 Pirate Radio (HD-2).
Pirate Radio aims to grab some of the audience from unlicensed radio stations, not uncommon in South Florida which air reggae, calypso, dance-hall, soca and roots. Beasley’s station will feature island sounds, with sassy delivery and imaging that capture the essence of pirate radio, while abiding by the rules.
Thomas Manning, WPOW GM, commented, “With the ethnic diversity in South Florida, 96 Dash 2 Pirate Radio provides a genre of entertainment that really caters to a core segment of the population. And as listeners in general are increasingly more vocal about music choices, this should definitely fill a void in the South Florida community.”