Beasley Media Group is building out the leadership team for its recently created Beasley XP esports division by promoting its Wilmington, Del., VP/Market Manager to the new position of Director of Local Market Integrated Partnerships.
Taking the new post is AJ Lurie (pictured), who starts his new role today.
Lurie is a 12-year company veteran and began his career with Beasley in its home market of Fort Myers-Naples, Fla.
In his new role, Lurie will be responsible for overseeing all of Beasley Media Group’s local market esports and gaming revenues “by leveraging the company’s content and local market gaming-oriented events.”
Lurie reports to Beasley XP Executive Director of Sales and Marketing Leslie Fitzsimmons.
“We are eager to see [Beasley]’s momentum in the esports space accelerate as the company continues to diversify and expand its local offerings to include this type of content,” said Beasley’s Chief Digital Content Officer, Lori Burgess. “AJ will be helping our local teams construct sponsorships and events that will target our radio audience and their kids. We see esports and gaming as a path to own the hottest segment of the sports and entertainment industry with bonus access to Generation Y and Z consumers.”
Fitzsimmons added, “Our goal is to grow Beasley’s revenue within the esports space. AJ brings the perfect local market sensitivity, leadership and focus for the next generation of consumers. We have the potential to create some industry defining local market activations that will seed BMG’s leadership position in this increasingly popular space.”
Beasley has taken to the use of the “BMG” acronym in recent weeks; it is not to be confused with the music industry’s BMG, which today is a division of global media, services and education company Bertelsmann.