Belo Corp. recently launched Yollar.com, a new web-based group buying discount program. Like the Groupon concept in cities across the country, Yollar.com offers alerts, deals and discount offers from local businesses to consumers who sign up for the service. Belo will offer it in its markets via station websites.
“In such a highly competitive space, Yollar.com brings a best in class group buying solution to our advertisers along with superior customer service from our local sales forces,” said Joe Weir, Belo’s general manager/Interactive. “We can deliver a powerful partnership with our trusted local television stations, Web sites, mobile platforms and social media outlets.”
Consumers can view deals and sign up for alerts directly at Yollar.com, through links on the stations’ Web sites, or through dedicated Yollar Facebook pages. Yollar.com generates revenue by promoting offers from local advertisers. Belo stations share in the revenue collected from the sale of vouchers as part of the partnership with advertisers.
Belo said it looks to launch the Yollar.com program by the end of the month in its Portland, Charlotte, Hampton/Norfolk and Boise. The program has already been launched in Dallas/Fort Worth, St. Louis, San Antonio and New Orleans. Yollar.com will be introduced in remaining Belo television markets by January.
