Belo Corp. has tapped Media Monitors as the provider of competitive market intelligence in 14 markets which represents 19 broadcast TV stations and two regional cable news nets. The multi-year agreement covers all available Media Monitors’ services: Local Cable, Broadcast TV, Radio and Newspaper.
Said Steve McIntosh, Belo’s VP/GM of Advertising Customer Services: “Belo Corp.’s group of television stations are pleased to partner with Media Monitors for cutting edge market analysis tools. We believe the Media Monitors suite of tools will better enable our local sales teams to more effectively analyze market trends and more rapidly capitalize on revenue opportunities.”
President and CEO of Media Monitors Philippe Generali added, “We are honored that Belo’s business plan included Media Monitor’s data. Helping industry leaders generate sales and create growth is what we are all about. Belo is a major stake holder in media decisions and we welcome them to our expanding customer list.”