Benefits of the growth of the DRTV industry

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Bill McAllisterThe Direct Response Television industry’s success is good for America.   It is one the few ways that a small entrepreneur can take an invention and fast track it to the Walmart shelf within a short span of six months.  The American Dream is alive and well in DRTV.  Stations generate advertising dollars.  Design engineers create.  Manufacturers employ people.  Logistics people source and distribute.  Telemarketers and web professionals take orders.  And most importantly, customers have their important problems solved.

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