Saga’s Jingle Bell: A Benztown Call


When it came to acquiring new custom creative audio imaging production libraries for all of its radio stations, Saga Communications opted to launch a company-wide creative branding initiative, effective Jan. 1, 2019.

In the end, a Glendale, Calif.-based radio imaging and voiceover services company known for its production libraries, programming and jingles was hired to do the job.

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