Best Buy adjusts branding for business customers


With business customers making up as much as 10% of its overall store traffic but usually unidentified as such, Best Buy announced new plans to identify and help the business customer shopping its 863 stores. Beginning this month, Best Buy will identify newly-added, business-grade products with the label "Professional Series," denoting a product designed with features tailored to business use. The labels will appear on business products on retail shelves, on in-store signage, on and in Best Buy's weekly ad insert. Best Buy for Business also will train specially-selected store employees to help business customers navigate their purchasing experience in-store and provide an introduction to additional business resources available.

The Professional Series label will initially feature notebook computers and networking equipment and extend to printing products, GPS and navigational equipment, digital cameras, storage products and mobile and landline phones. This expansion of Best Buy for Business into all U.S. stores is designed to bring customers shopping for both their businesses and their personal needs more access and clarity on business technology as well as assistance in navigating emerging technologies. Best Buy for Business has locations within more than 200 Best Buy stores throughout the U.S. Best Buy business customers will also have access to the Best Buy for Business Reward Zone program.