Pandora Media (www.pandora.com), provider of personalized radio service online, has signed Best Buy and Beck’s beer for the #1 and #2 premiere contracts for Pandora’s iPhone ad platform. The contracts secure their rights to be the exclusive advertisers on the new mobile platform: Best Buy for the first thirty days, Beck’s for the subsequent thirty days. Best Buy’s campaign on the iPhone, activated when users launch the Pandora application on their iPhone, iPhone 3G, and iPod touch.
Pandora’s current 1.1 million downloads of its iPhone application since July 11 when Apple launched the App Store means Pandora’s reach extends to nearly one out of every ten iPhone and iPhone 3G users. With their respective campaigns, Best Buy and Beck’s will be the first to tap the highly attractive and affluent demographics of Pandora’s registered iPhone users who are predominantly male and aged 36 on average. Among all iPhone users, they skew somewhat older with a higher than average household income and wield greater purchasing influence among their family members and friends.