Best Buy upgrades sites, targets Hispanics


Best Buy is making significant changes online and to its 900 stores, launching an extended return policy, the addition of customer assistants, an improved website, an increased selection of gift cards, shortened transaction times and targeted Hispanic initiatives.

Best Buy has reassigned 30% of its sales floor labor to a new cross-trained Customer Assistant position, allowing for deeper personal interaction with customers during peak times., launched in November, offers bilingual content on more than 12,000 products, including service plans and gift cards.

Best Buy is also making the research process easier by enhancing its Web site, including the addition of customer reviews and an expanded home theater guided selection tool.