BET Awards '11 names sponsors


Coca-Cola, Domino’s, Ford, Macy’s, My Black Is Beautiful, Sprint, Starbucks and Subway are all on the roster for the live event hosted by comedian Kevin Hart on Sunday, 6/26 at 8PM ET. For the first time ever, BET has partnered with Ford to kick off a sweepstakes that will award one viewer the keys to a 2012 Ford Focus as part of the telecast that will also feature performances by Alicia Keys, Chris Brown, Drake, Jill Scott and Lil Wayne.

The Ford Focus Sweepstakes is now open and ends when the show starts. It uses Twitter as part of the final qualification process. The winner will be announced live from the “Ford Focus Social Media Lounge” during the awards. The Lounge, the exclusive backstage area, which will feature some of the top entertainment bloggers who’ll have access to the celebrity talent during the weekend leading up to the awards show.

Subway returns to sponsor both the Sportsman and Sportswoman of the Year Awards for the second year while for the first time, Coca-Cola, a partner of the BET Awards since 2009, is turning their attention to the audience and letting fans decide which artist had the hottest single of the year by sponsoring the 2011 Viewer’s Choice Award.

Other sponsor details:
•Domino’s: Domino’s returns for the third consecutive year to sponsor the BET Awards Pre-Show Countdown Clock.

•Macy’s: During the Pre-Show, one audience member will be selected to receive a head-to-toe makeover, one $500 gift card and two tickets to the BET Awards  Show, courtesy of Macy’s.

•My Black Is Beautiful: Throughout the Pre-Show, Danella will showcase fashion highlights while interviewing celebrities on the Red Carpet as the My Black Is Beautiful Fashion Correspondent. Joyful Drake, star of “Let’s Stay Together,” shares her experiences of Awards for the first time.

•Sprint: The HTC EVO View 4G from Sprint will replace traditional envelopes during each of the BET Awards winner announcements.  Viewers will witness this tablet in action for the first time, during its product launch weekend.

•Starbucks: For the second year in a row, Starbucks Frappuccino will sponsor the Who Rocked The Mic Award, which is presented to the artist with the best BET Awards ’11 performance during 106 & PARK on 6/27.