Beth Comstock moving back to GE


Beth Comstock’s tumultuous two years at NBC Universal are nearing an end, The NY Post reported. General Electric CEO Jeffrey Immelt plans on bringing Comstock – whom he parachuted into NBC in 2005 – back into the GE fold in her former position as chief marketing officer, according to the paper.
The decision to move Comstock, a longtime GE loyalist who is a favored executive of Immelt, back into the GE executive suite is in keeping with GE’s long history of deploying key executives from corporate into its various business units for a stint before returning them to the parent company.
Comstock’s expected move comes as sources told the paper NBC is closing in on a deal to acquire female-focused cable network Oxygen in a bid to bolster its iVillage Web site.

The iVillage 600 million purchase in March 2006 was championed by Comstock and – despite recent momentum – is largely viewed as an overpriced bust, the story said. NBCU did not return requests for comment by deadline.