Meredith Corporation’s daily lifestyle program “Better” has made a major breakthrough. The syndicated show has been picked up for airing by KCAL-TV (Ind.) Los Angeles.
Better will debut in the nation’s second largest TV market by November 1st. Independent KCAL is part of the CBS Corporation-owned duopoly in LA.
“Adding Los Angeles to the line-up increases our national viewership significantly, further proof that Better is one of the hottest properties in women’s lifestyle programming. Stations want to be a part of Better because of its longevity, proven track record and the new local dollars it generates through product integration and advertising revenues,” said Paul Karpowicz, President of the Meredith Local Media Group.
The new agreement increases Better’s viewership to more than 80 markets nationwide – including seven of the top 10 markets – and nearly 60% of US households, Meredith said.
Better leverages Meredith’s home, shelter, and parenting expertise and is based on content from the company’s brand portfolio including Better Homes and Gardens, Parents, Family Circle, More, and Fitness magazines.
Stations have the opportunity – but are not required – to localize up to eight minutes of the syndicated national show.
“Better’s station-friendly model is unique in the changing landscape of syndicated television,” said Steve Mauldin, President & GM of KCAL/KCBS. “Better will offer our viewers fresh, entertaining daytime programming, and provide our advertisers new ways to reach their target audiences,” he added.
