“Hot in Cleveland,” the first-ever original sitcom for TV Land, broke records for the network with its premiere Wednesday (6/16). It was TV Land’s highest rated and most watched telecast ever.
According to Nielsen Fast National data, “Hot in Cleveland” attracted nearly five million total viewers and gave TV Land triple digit gains across all demos for the night.
With 88-year-old Betty White currently one of the hottest properties in show business, she teams with Valerie Bertinelli, Jane Leeves and Wendie Malick in the new sitcom. “Hot in Cleveland” posted a 1.9 rating and 2.0 million viewers among the network’s target Adults 25-54 audience. TV Land averaged 4.75 million total viewers. Among Women 25-54, TV Land scored a 2.4/1.3 million. Among Adults 18-49, TV Land posted 1.5/1.6 million.
TVLand.com also experienced record-breaking traffic, attracting 287,000 unique visitors, making it the most-visited day in site history. There were 117,000 visitors alone to the “Hot in Cleveland” show pages, in addition to thousands of fans interacting with the show on Facebook.
“Hot in Cleveland” revolves around three fabulous best friends from LA – novelist Melanie Moretti (Bertinelli), eye-brow archer to the stars Joy Scroggs (Leeves) and former soap star Victoria Chase (Malick) – who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing. When the friends discover that they are hot in Cleveland, they decide to stay. Starting over, they rent a house that happens to come with a very feisty caretaker (White).
Filmed in front of a live studio audience, “Hot in Cleveland” is executive produced by Emmy Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy Award-winning Suzanne Martin serving as executive producer, show runner and writer.