Beverage service using radio, TV for direct response

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Hat Trick Beverage isn’t looking so much to sell beverages. Instead, it’s looking for small businesses that will sell the Hat Trick beverage service, targeting small office, home office and entrepreneurial markets. Its line, Tango Cafe products, offers hot and cold beverage vending machines, and various other new hot beverage machines. The campaign, being prepared by Florida-based Media Response, will use radio, television and the internet to generate leads in the search for companies to distribute Hat Trick products.