Beyond Spots and Dots: Managing Time and Accounts


In today’s busy world — who has time? Can we afford not to have time? Gone are the days of just selling ads or producing events for your station. Radio sellers are required to know more, manage more, do more — all while selling ad inventory.

During the Hispanic Radio Conference’s Day Two Session “Beyond Spots and Dots: From Time Management to Account Management,” our industry experts will discuss their strategies and time management practices to guarantee potential dollars are not left on the table. You’ll learn how to balance everything from radio and digital to events and podcasting — including hitting it out of the park with E-Sports! This session will be held on Wednesday, June 23 at 10:40am.

Don’t waste another minute! Register now for this time and account management session moderated by Angie Balderas of Entravision Communications with panelists Ben Downs, VP/General Manager of Bryan Bradcasting (College Station, TX); Monnette Sewell, Head of Key Accounts for Norsan Media; and Paul Vignau, General Sales Manager of Audacy/Miami.

Angie shares this preview of the session. “As the pandemics begins to wind down, the challenges of moving revenue and measuring productivity have changed. Staying ahead of the curve and understanding the skill set necessary for sellers to move beyond today are paramount to future success. I’m excited for the chance to speak to some top managers from across all size markets who will share their experience and perspectives on everything from digital literacy and today’s total marketing approach to reimaging promotions and events, as well as what’s new and what doesn’t work anymore.”

The Hispanic Radio Conference: Turn up the heat with us in Miami!


For the complete agenda of events, visit our website at