The No. 1 advertiser using spot cable is the same as the one at the top spot on the Media Monitors Spot Ten Cable report for the week ending Dec. 2, 2018.
While GEICO is a big No. 1, there’s also noteworthy activity from a QSR — making it stand out from its competitors.
That would be Taco Bell, jumping from No. 40 to No. 4 thanks to 33,746 spot plays at cable.
The spots come alongside Yum! Brands sibling KFC, which finds itself at No. 8 with a newly launched effort.
Burger King is at No. 10; McDonald’s is again absent from the Spot Ten Cable report.