BIA: Financial Ads To Fuel Local Advertising In 2020


Financial businesses are a huge segment of local targeted ad spend and include such subcategories as auto insurance, financial planners, credit unions and mortgage brokers.

Businesses in this advertiser category are heavily invested in advertising that targets their potential customers. It’s therefore no surprise that of the $18.2 billion they will spend on advertising locally in 2020, all 2019-2020 ad spending growth occurs in digital media.

Can radio and TV do anything in response?

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