Progress in “Advanced TV” and the industry’s commitment to new methods that will improve interactivity and the viewer experience will help with the ascent of local video advertising in 2018.
That’s the key bullet point offered in a new BIA/Kelsey report on the progress and trajectory of linear TV platforms including automated TV, programmatic TV, addressable TV, OTT, Smart TV, Connected TV, and — with the recent FCC approval — of Next-Gen local TV standards, ATSC 3.0.
