BIA/Kelsey: Local Commerce Loves Video


Here’s some competitive data for radio that’s ripe for discussion in the sales office and corporate C-Suite.

Equally, TV broadcasting companies may wish to take notes on a new competitor that could be encroaching on its bread and butter: local TV spots.

A majority of small businesses had produced a video in the last 12 months.

Said video didn’t appear on TV or a radio station’s social media page.

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