BIA: Local TV Advertising Clipped $900M By COVID-19

0

What’s the preliminary financial cost of the COVID-19 pandemic to U.S. local TV advertising?


According to new data from BIA Advisory Services, it’s some $900 million less than what had been initially anticipated for all of 2020.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published. Required fields are marked *