BIA/Kelsey: 2014 US mobile local ad revenues hit $4.5 billion


BIA KelseyU.S. mobile local ad revenues will reach $4.5 billion in 2014, up from $2.9 billion in 2013, according to BIA/Kelsey. In its Annual U.S. Local Media Forecast (2013-2018), the firm projects mobile local ad revenues to more than triple over the next five years, reaching $15.7 billion in 2018.

According to the forecast, total U.S. mobile ad spending will grow from $11.4 billion in 2014 to $30.3 billion in 2018. By the end of the forecast period, locally targeted mobile ads will represent 52% of overall U.S. mobile ad spending.

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