BIA/Kelsey: Local Ad Spending in Texas To Top $13B


Lone Star UHF and VHF stations are set to enjoy billions of dollars in spots in 2017.

Local market advertising in the state of Texas will reach $13 billion this year across 19 television markets, according to data from BIA/Kelsey‘s Media Ad View forecast.

Not surprisingly, the Dallas-Ft. Worth market tops the list with a whopping $3.9 billion.

Houston (which includes nearby Galveston) is close behind with nearly $3.6 billion.

At the other end of the list, Victoria comes in 19th with $47.5 million.

The 19 Texas television markets include:

  1. Dallas-Ft. Worth, TX
  2. Houston, TX
  3. San Antonio, TX
  4. Austin, TX
  5. Harlingen-Weslaco-Brownsville-McAllen, TX
  6. El Paso, TX
  7. Waco-Temple-Bryan, TX
  8. Tyler-Longview, TX
  9. Corpus Christi, TX
  10. Amarillo, TX
  11. Odessa-Midland, TX
  12. Lubbock, TX
  13. Beaumont-Port Arthur, TX
  14. Wichita Falls, TX -Lawton, OK
  15. Abilene-Sweetwater, TX
  16. Sherman, TX – Ada, OK
  17. Laredo, TX
  18. San Angelo, TX
  19. Victoria, TX

“Our Texas forecast reveals that advertisers still trend toward traditional print and broadcast advertising as their top choices, but are definitely consuming more mobile and other online opportunities, especially as location marketing technologies take hold and deliver on-the-spot advertising,” said BIA/Kelsey SVP Mark Fratrik, also its chief economist.

BIA/Kelsey will present its Texas market intelligence at its LOCAL IMPACT Dallas conference on April 5 in Dallas.

The half-day program will include speakers specializing in the local advertising marketplace, with a focus on location marketing, digital competition, and local advertising trends.

BIA/Kelsey defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.