In its latest U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media ad revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing CAGR of 24%. This year represents the greatest YOY jump in social media ad revenues, growing to $8.4 billion in 2014, largely due to increases in mobile and native advertising.
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In its latest U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media ad revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing CAGR of 24%. This year represents the greatest YOY jump in social media ad revenues, growing to $8.4 billion in 2014, largely due to increases in mobile and native advertising.
