BIA’s Push For Radio Ad Growth, In COVID-19 Times


The audio marketplace has become hot for advertising, but where will growth come from?

What is Radio’s position in the local media marketplace now and going forward?

What are the more challenging verticals for Radio as marketers are more cross-platform than ever with their consumer messaging?

Those are just some of the questions tackled on Tuesday morning during an hourlong webinar devoted to the state of the radio industry now, and in 2021, presented by BIA Advisory Services.

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