'Big Brother' wins time period and 18-49 and 25-54 demo


“Big Brother” Posts Gains in Viewers over Comparable Broadcast Last Summer

BIG BROTHER WEDNESDAY won its time period in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Aug. 11.

BIG BROTHER WEDNESDAY was first in households (4.2/08), viewers (6.97m), adults 25-54 (2.9/08), adults 18-49 (2.4/08) and second in adults 18-34 (1.9/08). 

Compared to last week, BIG BROTHER 12 WEDNESDAY was even in adults 25-54, adults 18-49 and viewers.

 Versus the comparable broadcast last year, BIG BROTHER WEDNESDAY added +170,000 viewers (from 6.80m, +3%). 

(source: CBS)