It’s summer, and that means students are out having fun — and more likely to make a stop for cheap eats en route to a party, or the beach, lake or other favorite excursion locale. Taco Bell gets it, and as such the QSR stepped up its use of spot cable.
The quick-serve restaurant is No. 3 for the week ending July 21, according to Media Monitors.
GEICO and Liberty Mutual Insurance still dominate, but Taco Bell’s effort bests that of Burger King and Domino’s in a category that traditionally heats up in the sweltering weeks of mid-summer.