Big demo differences in week’s viewing

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Dancing with the StarsThe list of the top TV programs in the Household ratings from Nielsen looks very different from the 18-49 list this week. “Dancing with the Stars” on ABC and “NCIS” on CBS tied for #1 in HH, but they ranked #6 (tie) and #9 respectively in the big money younger demo, 18-49. The top show in 18-49, “American Idol” (Wednesday) on Fox, was #3 in HH, and the #2 show in 18-49, “The Voice,” on NBC, was back at #13 in HH. CBS, meanwhile, swept both HH and 18-49 overall.


In HH CBS had an average rating of 6.2 and a 10 share, with ABC at 4.4/7, Fox 4.1/7, NBC 3.4/6, Univision 2.0/3, CW 0.9/2, Ion 0.7/1, Telemundo 0.6/1, TeleFutura 0.3/1 and Azteca America and EstrellaTV 0.1/0.

In 18-49 CBS was at 2.6/8, Fox 2.2/6, ABC 1.7/5, NBC 1.6/5, Univision 1.5/4, CW 0.6/2, Telemundo 0.5/1, Ion and TeleFutura 0.3/1 and EstrellaTV and Azteca America 0.1/0.

Due to a tie, here are the week’s top 21 programs:

The   Nielsen Company Broadcast Ranking Report
Network primetime   (Live + SD) week of 03/19/12 – 03/25/12
Rank Program Network HH Rating HH Share 2+ Audience (000)
1 DANCING WITH THE STARS ABC 11.9 18 18788
1 NCIS CBS 11.9 19 19055
3 AMERICAN IDOL-WEDNESDAY FOX 10.4 17 17209
4 NCIS: LOS ANGELES CBS 10.2 16 16174
5 AMERICAN IDOL-THURSDAY FOX 9.3 15 15580
6 CRIMINAL MINDS CBS 7.9 12 12088
7 CASTLE ABC 7.5 12 11521
8 CSI CBS 7.3 12 11380
8 UNFORGETTABLE CBS 7.3 12 11316
10 60 MINUTES CBS 7.2 12 11235
11 TWO AND A HALF MEN CBS 7.1 11 11473
12 TOUCH FOX 7.0 11 11810
13 VOICE NBC 6.9 11 11950
14 CBS NCAA BSKBL CHMP SA-2(S) CBS 6.7 13 10949
15 GOOD WIFE, THE CBS 6.5 10 9774
16 SURVIVOR: ONE WORLD CBS 6.2 10 10469
17 CSI: MIAMI CBS 6.1 11 9291
17 MIKE & MOLLY CBS 6.1 9 9713
19 HAWAII FIVE-0 CBS 6.0 10 9308
20 2 BROKE GIRLS CBS 5.7 9 9379
20 DESPERATE HOUSEWIVES ABC 5.7 9 8815
Source:   The Nielsen Company