Big Fizz, Big Apple radio spots examined


Media Monitors took a look at carbonated beverages, NYC and their use of spot radio. VERIZON, the mammoth communications firm was the #1 on the SPOT TEN last week running 953 units. FORD LINCOLN MERCURY was #2 with 928 spots, while GEICO was #3 with 896 announcements. HONDA was #4 with 469 spots and the HD DIGITAL RADIO ALLIANCE was #5 airing 467 spots. MCDONALD’S was #6 with 441 spots. THE BOURNE ULTIMATUM was #7, making this blockbuster, its own brand running 417 commercials in the New York market alone. OFFICE DEPOT was #8 with 407 spots, while QUICKEN LOANS came in #9 airing 381 spots. BANK OF AMERICA was #10 with 334 spots.

MOUNTAIN DEW was #1 last week on American radio running 1294 spots. DIET MOUNTAIN DEW was #2, with 1114 spots. They were certainly doing the Dew on the radio. PEPSI was #3 with 836 spots, while DR. PEPPER was #4 running 815 spots. COCA-COLA was #5 with 784 spots. Coming in #6 was SIERRA MIST with 658 announcements, while NOVAMEX’s group of products known as REFRESCOS DE MEXICO ran 284 announcements. Coming in #9 was COCA-COLA VAULT with 198 spots and #10 was DIET PEPSI with 181 announcements.

On the NATIONAL SPOT TEN last week, the HD DIGITAL RADIO ALLIANCE was the #1 advertiser last week in America with 29,720 spots, while FORD LINCOLN MERCURY was #2 running 28,956 spots. VERIZON was #3 nationwide airing 25,907 ads and GEICO was #4 with 21,777 spots with MCDONALD’S in at #5 with 19,182.