Big November drop for Journal

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Without much political advertising this year, TV revenues dropped 26.3% in November at Journal Broadcast Group to 11.46 million. The company said a 5.13 million decline in political and issue advertising was partially offset by increases in local and national spot sales. Radio revenues declined 9.6% to 6.92 million, with a decline of 670K in political and issue ad revenue and weakness in local advertising partially offset by an increase in national. So, for the entire Journal Broadcast Group, November revenues were down 20.8% to 18.38 million.


Meanwhile, the newspaper side of Journal Communications also had a down month, with revenues off 5.9% to 21.62 million. Ad revenues for the flagship Milwaukee Journal Sentinel were down 4.7% to 13.67 million, with retail up 1.9%, but classified down 15.5% and national off 12.7%.