Based on data from Nielsen, Univision estimates that more than 11 million people watched some or all of Thursday’s live broadcast of the Latin Grammy Awards. In the network’s target 18-34 demo, the program’s ratings beat CBS, Fox and CW, along with beating Fox and CW in 18-49. “In addition,” Univision said, the Latin Grammy Awards “had more viewers than the combined viewership to ABC, CBS, NBC, and Fox among Adults 18-34 in Houston (+36%), Los Angeles (+27%), Dallas (+8%) and among Adults 18-49 in Houston (+12%).”
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