Big ratings for new Telemundo daytime show


Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced that for the week of December 27, 2010, its Emmy-nominated, popular court show Caso Cerrado ranked as the #1 Spanish-language program at 4pm across key demos.

According to Nielsen Media Research, during the program’s 4pm airing, Caso Cerrado averaged 1,455,000 total viewers (Persons 2+), +6% higher than Univision’s Gordo y la Flaca (1,368,000) and +365% higher than Telefutura’s La Otra. This marks the fifth week this season that Caso Cerrado was the #1 program in the hour for the entire week among total viewers (Persons 2+).

Additionally, Caso Cerrado beat out Gordo y la Flaca among Men 18-49 by +7% with 262,000 viewers in the demographic (vs. 246,000). Among Adults 18-49 for the week of December 27, Caso Cerrado garnered a 41% share of the Spanish-language audience and 46% among total viewers (Persons 2+) and Men 18-49.  


According to Season-to-Date figures, Telemundo is outperforming Telefutura by double digits in both Monday through Friday and Monday through Sunday prime in a number of key demographics. During Monday through Friday prime, Telemundo is reporting significant advantages among Total viewers (Persons 2+) (+39%), Adults 18-34 (+26%) and Adults 18-49 (+27%). In Monday through Sunday prime, Telemundo is also outperforming Telefutura among Total viewers (+24%), Adults 18-34 (+15%) and Adults 18-49 (+14%).

Cine Millionario

On Sunday, January 9, 2011, from 8-11pm Telemundo aired the movie, Apocalypto, on the network’s movie showcase, Cine Millonario, averaging nearly 2 million total viewers and 1.2 million Adults 18-49 nationally, according to Nielsen fast affiliate preliminary data. Cine Millonario beat Univision’s original productions of El Gran Show and Sal y Pimienta head-to-head, among Total viewers, Adults 18-49, Men 18-49, Women 18-49, Adults 18-34, Men 18-34, Women 18-34, Persons 12-17 and Persons 2-11. Based on available data for the 2010-2011 season, Apocalypto ranks as the #1 Spanish-language broadcast movie in primetime among total viewers, Adults 18-49, Men 18-49, Women 18-49, Adults 18-34,  Men 18-34 and Women 18-34.

The program also delivered the highest-rated program in Spanish-language television in the following markets:

Los Angeles: (KVEA) Total viewers (Persons 2+), Adults, Men and Women 18-34, 18-49, and 25-54.
New York: (WNJU) Adults and Men 18-34, 18-49 and 25-54.
Houston: (KTMD) Households, Total Viewers (Persons 2+), Adults and Men 18-34, 18-49, 25-54 and Women 18-34.
Chicago: (WSNS) Households, Total Viewers (Persons 2+), Adults, Men and Women 18-49 and 25-54.
Dallas: (KXTX) Adults and Men 18-34, 18-49, 25-54, Women 18-34 and 25-54. 
San Francisco: (KSTS) Adults 18-34, 18-49, Women 18-34, Men 18-34, 18-49 and 25-54. 
Las Vegas: (KBLR) Households.

In Houston, the movie was # 1 among Adults 18-34 and tied for # 1 among Adults 25-54 across all stations regardless of language. Additionally, in Miami it was the #1 program in its time period, regardless of language, among Women 18-34.

Source: NTI, live+same day, 12/27/10-12/31/10; share of Spanish calculation between Caso Cerrado, Gordo y la Flaca and La Otra.  Season-to-date live+same day data, M-F 7-11pm and M-Su 7-11pm, 9/20/10-1/6/11.  Fast affiliate live+same day data, 1/9/11.   Nielsen NSI Live + SD Preliminary data 8-11pm ETZ.