Bill Hoffman leading Cox Media Group operations


Cox Media Group (CMG) has promoted Bill Hoffman to Executive Vice President, overseeing the company’s radio, television and newspaper operations. Hoffman was previously VP/GM of Cox flagship WSB-TV (ABC) Atlanta.

Hoffman’s elevation follows Bob Neil’s retirement at the end of May.

The company announcement said Hoffman also handles the role of “champion” for television to ensure its perspective and expertise is included in corporate decisions. In that regard, he works closely with each of the Cox-owned television stations to share and reinforce best practices in operations. He also coordinates syndicated programming for the television stations, oversees the Cox Washington Television Bureau and represents the Cox stations to the television industry.

“Bill is a broadcast industry veteran, whose proven leadership abilities will help CMG continue to perform at the top of its game,” said Doug Franklin, CMG president.  “He is well respected in many industry circles, and I’m delighted that we can tap into his talents to drive our future success.” 

At WSB-TV Hoffman will be succeeded by Tim McVay, currently VP/GM of KTVU-TV (Fox) San Francisco. McVay’s successor on the West Coast was not immediately named by CRG.

Hoffman joined Cox in 1979 as an account representative at TeleRep and has held a number of roles within the company. Those include vice president and general manager of WFTV in Orlando, local sales manager at WSB-TV, office manager at Atlanta’s TeleRep office and national sales manager at WPXI-TV in Pittsburgh. He also served as local and national sales manager of WCCO-TV in Minneapolis, Minn.

“It is amazing how much CMG has accomplished in just two years, and we continue sharing best practices and learning new ones as our various media companies grow closer together. The media landscape continues to change and provide new challenges, as well as great opportunities. I am looking forward to joining my colleagues and charting a course for our company’s future,” said Hoffman.