The Biloxi-Gulfport Sun-Herald and Hearst-Argyle’s WDSU-TV New Orleans (NBC) have joined in partnership to provide readers and viewers along the Mississippi Gulf Coast with more news and advertising opportunities. Sun Herald President and Publisher Ricky Mathews and WDSU-TV President and General Manager Joel Vilmenay announced the joint programming and promotion agreement.
WDSU recently created WDSU-South Mississippi, a special "zoned" feed of its Channel 6 signal to allow Mississippi Coast businesses to advertise on its NBC programming to South Mississippi viewers.
The newspaper-TV partnership plans co-branded programming that will air in South Mississippi. WDSU’s weather team will contribute to the newspaper’s daily weather page, and the station will provide daily customized Mississippi Coast weather forecasts during NBC’s "Today" show. This partnership will integrate the power of South Mississippi’s primary news and advertising source with WDSU’s brand in a way that recognizes the synergies existing in this Gulf Coast marketplace, the partners said.
"Weather coverage is something we both do well, but when we combine our resources it’s just one example of how the convergence of these two leading Gulf Coast brands really raises the level of reporting in South Mississippi," Vilmenay said. The partners said additional news and advertising services will be announced over the coming weeks.