Birach shifts into third gear


Niche radio veteran Sima Birach is going from one to three AM stations in the Motor City, picking up a pair of struggling Catholic radio stations from 1090 Investments LLC. The stations are WCAR-AM Livonia MI and WOAP-AM Owosso MI. Both have considerable upside in the form of CPs.

The price for the Birach Broadcasting pickup is $1.025M.

Birach already owns Ethnic/Talker WNZK-AM Dearborn in the Detroit market. It is notable for having the same power night and day, but two frequencies: 690 kHz when the sun is out and 680 kHz with it is not.

WCAR is currently an oddball Class B. It has only 250 watts by day, and is one of the few AM stations in existence that actually increases at night, to 500 watts. When a CP is built for the 1090 kHz station, it’ll upgrade to 1 kw-D, 800 w-N.

WOAP has even greater things in store. Currently a Class D with 1 kw daytime only on 1080 kHz, it’s scheduled to go to Class B with 50 kw-D and 4.5 kw-N.