National advertising kicked off this week with new spots featuring David Beckham, Mary J. Blige, Salma Hayek, Jay Leno, Steven Tyler and Sofia Vergara. They feature garden fresh salads, snack wraps, crispy chicken strips (replacing the chicken fries), real fruit smoothies and frappés.
•Jay Leno kicks off the campaign and finds his own drive-thru lane to showcase the menu lineup.
•David Beckham heats up the front counter when he orders a cool, healthy Real Fruit Smoothie.
•Mary J. Blige sings her heart out and hits a high note for Crispy Chicken Snack Wraps.
•Steven Tyler gets things rockin’ at BK with hot and crispy Crispy Chicken Strips.
•Salma Hayek plays a diverse cast of BK customers, ordering Garden Fresh Salads, Crispy Chicken Snack Wraps and Crispy Chicken Strips, while showing off her acting chops in English and Spanish language ads.
•Sofia Vergara dons a BK uniform and spices up the kitchen, making a Garden Fresh Salad and Real Fruit Smoothie in Spanish language ads.
The ads are part of a national, multi-platform marketing campaign that also includes social media and digital applications. Additionally, BK will deploy sampling trucks across the country and invite everyone to try out the new menu items at local events in communities nationwide. Consumers can track the trucks beginning April 18th on www.bk.com.
See the ads here: