Burger King is taking customers into the world of “Iron Man 2,” opening in theaters 5/7, with an action-packed national promotion featuring the Whiplash Whopper sandwich. This limited-time addition to the menu captures the sharp edge of the film’s villain, Whiplash, with an intense, red-hot flavor combo featuring a flame-broiled Whopper sandwich topped with melted Pepper Jack cheese, crispy red peppers and spicy mayo. The fiery sandwich will be available for a suggested price of $3.79 at participating restaurants throughout the four-week promotion.
To further mark the return of this popular movie franchise, BK has created an exclusive collection of BK Kids Meal toys that bring the power and attitude of “Iron Man” into restaurants. This collection of eight film-inspired premiums are available with the purchase of a BK Kids Meal and include four lifestyle accessories for girls and four action-packed toys for boys, including an exclusive “Iron Man 2” figurine that stands a full seven inches tall when assembled.
Additionally, the movie promotion will feature separate adult and kid-focused advertising. In the national adult television commercial, the King armors up with a futuristic “Iron Man” suit. In the spot, the “Iron King” introduces the latest technologies from the BK brand to the curious visitors at the Stark Expo. In his quest to deliver high-tech value with flame-fresh taste via another new great product, the Buck Double sandwich, he ends up wreaking havoc at the Expo.
Additional marketing support will include separate kid-targeted television advertising, online activation on BK’s website for kids, ClubBK.com, and in-restaurant merchandising. The kid-focused TV spot highlights BK Kids Meals that meet BK’s nutrition standards and features the “Iron Man” action figure coming to life as a child’s imagination takes his toy to new heights. On ClubBK.com, visitors help Tony Stark navigate his new suit in the game “Iron Man 2 Zoom Space.” In addition to the traditional merchandising elements often in restaurants, guests will also see “Iron Man” come crashing through the ceiling holding an ice-cold Dr Pepper through a unique merchandising element, plus dramatic life-size window clings of both “Iron Man” and War Machine.