Sales may have been so-so for brick-and-mortar retailers, but cable/Internet sales by QVC broke records.
The multimedia retailer reported its largest Black Friday ever, realizing more than $32 million in orders – a 60% percent increase over last year’s Black Friday sales. QVC reported that more than 765,000 units were ordered in a 24-hour period.
QVC’s holiday weekend kicked off early, Thanksgiving evening, with The New Black Friday, a special programming event that gave America a head-start on its post-turkey gift shopping. The largest and most aggressive Black Friday event in the multimedia retailer’s 23-year history, The New Black Friday offered “all of the deals with none of the craziness,” in an effort to make shopping easier and more enjoyable for its customers. Unique to the day were not one, but three Today’s Special Value® offers (items presented at exceptionally low prices, for a specific period of time), as well as specially priced deals in every hour of programming.
“Our merchandising team worked incredibly hard to find the most special gift-giving ideas on the market and price them competitively. And, as always, the entire QVC organization delivered a fun, stress-free shopping experience for our customers. Given the successful results – our largest Black Friday in our company’s 23-year history – it’s clear that their hard work paid off,” said Mike George, QVC’s president and CEO. “We’re thrilled with the overwhelming response we received from our customers and will continue to strive to be their preferred destination for holiday shopping,” he added.
Largely contributing to QVC’s Black Friday success was the Sylvania Digital Camcorder with a 2″ LCD Color Display, one of the three Today’s Special Value offers, selling out of more than 200,000 units. Additional top sellers from the day included The Sharper Image Entertainment Projector, the Playhut Travel Lounger with Removable Slumber Bag and Storage Tote, the Nintendo Wii Gaming System with Accessory Case and Games and the Olympus 12 MP, 5x Optical Zoom Camera. Additionally, QVC.com played an integral role, contributing more than 40% of the day’s sales.