Online traffic to Black Friday advertising websites is rising earlier in 2007 compared to 2006, Hitwise reported. Online traffic to a custom category of Black Friday advertising websites increased 52% for the week ending 11/10/07 compared to 11/11/06. Online interest in Black Friday is taking place earlier this year and becoming more widespread than the past two holiday seasons. Searches on the term "Black Friday ads" are up 91% compared to last year and have increased 954% since 2005. This is a continuing trend as searches for the same term were up 452% in 2006 compared to 2005.
Wal-Mart received the most traffic from Black Friday advertising websites for the week among a select group of brick and mortar stores. Sears and Best Buy received the second and third most U.S. traffic, respectively.